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Q TV
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MrTyrus
#11 Posted : Thursday, April 12, 2012 10:57:36 AM
Rank: Member

Joined: 2/11/2008
Posts: 126
smano wrote:
I used to hate watching movies on Etv. Ads every 5 minutes. Good riddance


Applause Applause Applause Applause Applause
Etv was so annoying. I once wrote a comment on their FB funpage about the annoying ads then they replied ati they do that coz ads are their main biz. that is a fact but what I dont understand is who will be the audience and clients when you annoy your viewers with ads of your program linup every 5 mins n 'did you know' facts that you repeat for ages. some people need to know market research.
good riddance
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chiaroscuro
#12 Posted : Thursday, April 12, 2012 11:43:02 AM
Rank: Veteran

Joined: 2/2/2012
Posts: 1,134
Location: Nairobi
When will our marketers ever learn than so-called "line-extention' doesn't work?

You have a popular product called "XYZ-product", so you start a new line called "XYZ-something" in order to ride on the popularity of the name "XYZ"

Sounds like a good idea, but in reality, it doesn't work! It actually weakens the original XYZ name.

There is a strong newspaper called "NATION"; they branched into broadcasting and started Nation FM and Nation TV...

The two performed so poorly and even started weakening the "Nation" name for the newspaper market.

They were revamped and re-issued as NTV and Easy FM... still didn't do too well but... at least surviving.

Then came a new kid in the stable: QFM.... according to @l o l e s t (above) this id doing better than Easy FM. So NMG thinks they can ride on the "Q" popularity and have created QTV

My prediction: it will flop flat on it's belly! This is a non-starter!
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  | | Edit by user: Thursday, April 12, 2012 11:44 AM | Reason: Not specified
gathinga
#13 Posted : Thursday, April 12, 2012 11:44:02 AM
Rank: Veteran

Joined: 11/30/2006
Posts: 635
Lolest! wrote:
redondo wrote:
What segment of the market are they targeting?

mid and lower income segment. Also rural folk. Strategy similar to that of QFM which did better than Easy FM. Will miss medical detectives on E Africa.


Ni ukweli? rink? evidence
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kingfisher
#14 Posted : Thursday, April 12, 2012 11:45:15 AM
Rank: Elder

Joined: 4/9/2008
Posts: 2,824
how much is it to start a TV station??? am thinking W TV
When I have money, I get rid of it quickly, lest it find a way into my heart.
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radio
#15 Posted : Thursday, April 12, 2012 11:56:19 AM
Rank: Veteran

Joined: 11/9/2009
Posts: 2,003
chiaroscuro wrote:
When will our marketers ever learn than so-called "line-extention' doesn't work?

You have a popular product called "XYZ-product", so you start a new line called "XYZ-something" in order to ride on the popularity of the name "XYZ"

Sounds like a good idea, but in reality, it doesn't work! It actually weakens the original XYZ name.

There is a strong newspaper called "NATION"; they branched into broadcasting and started Nation FM and Nation TV...

The two performed so poorly and even started weakening the "Nation" name for the newspaper market.

They were revamped and re-issued as NTV and Easy FM... still didn't do too well but... at least surviving.

Then came a new kid in the stable: QFM.... according to @l o l e s t (above) this id doing better than Easy FM. So NMG thinks they can ride on the "Q" popularity and have created QTV

My prediction: it will flop flat on it's belly! This is a non-starter!


@chiaroscuro (What a name, I have to copy&paste). Anyway, I agree with you on this one. Same thing happened to Classic TV.
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QW25091985
#16 Posted : Thursday, April 12, 2012 11:57:12 AM
Rank: User

Joined: 1/24/2012
Posts: 1,675
Location: In Da Hood
carygoh wrote:
Cardinal wrote:
So unfortunate that E tv won't be available anymore

I will miss Rythm City and WWE Raw sana

Nation media should have given us at least a one week notice

Q TV is full of manilla soap operas. Can't stand it!!



yani they have no courtesy,i was watching E tv then all of a sudden boom Q tv


hahaha. They have no manners.
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McReggae
#17 Posted : Thursday, April 12, 2012 12:12:13 PM
Rank: Elder

Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
chiaroscuro wrote:
When will our marketers ever learn than so-called "line-extention' doesn't work?

You have a popular product called "XYZ-product", so you start a new line called "XYZ-something" in order to ride on the popularity of the name "XYZ"

Sounds like a good idea, but in reality, it doesn't work! It actually weakens the original XYZ name.

There is a strong newspaper called "NATION"; they branched into broadcasting and started Nation FM and Nation TV...

The two performed so poorly and even started weakening the "Nation" name for the newspaper market.

They were revamped and re-issued as NTV and Easy FM... still didn't do too well but... at least surviving.

Then came a new kid in the stable: QFM.... according to @l o l e s t (above) this id doing better than Easy FM. So NMG thinks they can ride on the "Q" popularity and have created QTV

My prediction: it will flop flat on it's belly! This is a non-starter!


Your analysis is not always right!!

.....Radio Africa???
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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Impunity
#18 Posted : Thursday, April 12, 2012 12:50:21 PM
Rank: Elder

Joined: 3/2/2009
Posts: 26,333
Location: Masada
radio wrote:
chiaroscuro wrote:
When will our marketers ever learn than so-called "line-extention' doesn't work?

You have a popular product called "XYZ-product", so you start a new line called "XYZ-something" in order to ride on the popularity of the name "XYZ"

Sounds like a good idea, but in reality, it doesn't work! It actually weakens the original XYZ name.

There is a strong newspaper called "NATION"; they branched into broadcasting and started Nation FM and Nation TV...

The two performed so poorly and even started weakening the "Nation" name for the newspaper market.

They were revamped and re-issued as NTV and Easy FM... still didn't do too well but... at least surviving.

Then came a new kid in the stable: QFM.... according to @l o l e s t (above) this id doing better than Easy FM. So NMG thinks they can ride on the "Q" popularity and have created QTV

My prediction: it will flop flat on it's belly! This is a non-starter!


@chiaroscuro (What a name, I have to copy&paste). Anyway, I agree with you on this one. Same thing happened to Classic TV.


Kulikuwa na classic TV?Kwani kuliendaje?
Sad
Portfolio: Sold
You know you've made it when you get a parking space for your yatcht.
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kyt
#19 Posted : Thursday, April 12, 2012 12:57:34 PM
Rank: Elder

Joined: 11/7/2007
Posts: 2,182
but then, citizen tv and citizen radio are doing great!!! or what part of product line extension are they on?
LOVE WHAT YOU DO, DO WHAT YOU LOVE.
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Mtu Biz
#20 Posted : Thursday, April 12, 2012 1:17:16 PM
Rank: Veteran

Joined: 1/16/2007
Posts: 1,320
kingfisher wrote:
how much is it to start a TV station??? am thinking W TV


One of the most innovative tech companies gives startup broadcasters like you a chance to start small... very small.

As Small as $0.00/-

smile
Sola Scriptura
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