Investigative journalism, which has gained immense favour among local media houses, ought not to be misused to propagate personal attacks, revenge missions and vendettas or character assassinations towards the alleged culprits.
A recent report by a monthly local magazine went to the lengths and depths of unearthing what the publication terms as one of the biggest corporate scandalsin Kenya.
However, it is not hard to see that the report is a one-sided, well schemed plot to smear the dignity of a company whose track record has been impeccable especially in the last ten years.
Journalism must, and should, be about providing a well-balanced, impartial and fair reporting as any freshman student taking a degree in communication and journalism knows.
The culture of misusing journalism to front personal attacks on Kenyans must stop if objectivity of journalism is to be established in the country.