Ericsson wrote:With falling Local pump prices Kenol Kobil is going to have a slow down in profits since they have expensive crude oil bought earlier.That is why they are slowly and quietly withdrawing their offer.Nowadays it is ksh.2 discount on Tuesdays and Sundays;the offer for Friday was removed.
Motorists are now starting to go to the other petrol stations.That offer they had is good when u have pump prices rising every month.
If oil prices continue falling in 2012 the profits would be lower than the 2011.
Like CDE says,many new k-card owners were acquired during the deal poa promotion we may not have figures, but its a certainty. other oil retailers have loyalty cards that most people have never even heard of or what they are about. If nothing was achieved, for sure the K-card was thoroughly advertised and got many new
card holders. At almost every KK i fuel at there is normally a major que for the POS, as most are fuelling with the K-card.
also the image of the company was enhanced, as having cheaper fuel.
The investor's chief problem - and even his worst enemy - is likely to be himself