GroupOn has had to close its book building earlier than expected due to the demand for it pre IPO offering.

http://www.bloomberg.com...-demand-for-shares.html

The frugal millionnaires who have built the companys business are investing the savings from using the sito into the IPO as they realise that the masses aka johnny come lately will soon blow the business out of the water.

As an active member of the middle class (highly educated salaried individuals) but soon to graduate out of I have found that we have a problem with perceived image.

Mocality the GroupOn equivalent for Kenya is seeing very low growth of which I attribute to the middle class who feel that it is below them to visibly take up a deal.

Read the book "Millionaire Next Door" to get an appreciation of how frugality creates wealth. In the research it was found the the millionnaire earns 20-50% less than his none millionnaire neighbour.

I have no direct interest in Mocality or any other deal site apart from being a regular consumer of their deals which is why I am your neighbour, the millionnare.