@Hunderwear; there is a lot of money in any business as long as you have the market! This is not a peculiarity of agriculture.
Actually, I think the greatest challenge that faces agricultural production is marketing of produce. This is why farmers are constantly complaining about the marketing agencies - KFA, KPCU, KTDA, and so-called "middlemen" & "brokers"
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.