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propertyzote
#1 Posted : Wednesday, June 29, 2011 4:26:50 PM
Rank: Member


Joined: 8/25/2010
Posts: 283
Location: Nairobi
A lot of real estate firms in the country primarily advertise property in newspapers(traditional media). This is gradually changing, thanks to the growing phenomenon of on-line property listing.

I dont know what you guys think, having being in the industry for 3+ years now, Kenyans are still skeptical. Think

We are set to make some interesting news on Friday that will change this notion...Meanwhile stay put.smile and what are your thoughts on this?
www.propertyzote.com the ultimate ‘one stop online shop’ of choice connecting more people with more properties at the click of a button
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Mainat
#2 Posted : Wednesday, June 29, 2011 4:47:32 PM
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Joined: 11/21/2006
Posts: 1,590
Dealfish seems to have taken the gold, silver and bronze on online advertising. Easy to use and free to boot.
Sehemu ndio nyumba
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Josey
#3 Posted : Wednesday, June 29, 2011 5:22:00 PM
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Joined: 9/12/2009
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Location: Nairobi
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madollar
#4 Posted : Wednesday, June 29, 2011 5:42:13 PM
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Joined: 11/17/2009
Posts: 2,038
Location: GA
dealfish has some serious south africa backing with deep pockets heavy on advertising and being free means most local listing websites will shut down if it continues for another 2 or 3 years but the elephant in the room is how much will they charge and will people pay now used to being free
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propertyzote
#5 Posted : Thursday, June 30, 2011 7:34:18 AM
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Joined: 8/25/2010
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Location: Nairobi
@mainat you are right they may have taken the spot but not for long...@madollar having a serious on-line and off-line marketing campaign is good. The down side of spending money for dominance is once you stop, it all stops.
My take on this is Kenyan Businesses(Real estate & Property) are not ready to spend money on on-line advertising. Heavy reliance on traditional media such as newspapers, radio and TV is evident,that's why dotcom companies struggle to draw revenue...Look at Housing Finance company or KCB Bank for example they spend millions of shillings on Newspaper and T.V advertising but when it comes to on-line advertising- they don't take it seriously. So my point is African companies are not ready spend on online audience. So advertisers, financial institution and even estate agents in Africa are still aloof when it comes to spending money on-line.
www.propertyzote.com the ultimate ‘one stop online shop’ of choice connecting more people with more properties at the click of a button
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PrettyOne
#6 Posted : Thursday, June 30, 2011 7:47:16 AM
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Joined: 4/13/2011
Posts: 15
propertyzote wrote:
@mainat you are right they may have taken the spot but not for long...@madollar having a serious on-line and off-line marketing campaign is good. The down side of spending money for dominance is once you stop, it all stops.
My take on this is Kenyan Businesses(Real estate & Property) are not ready to spend money on on-line advertising. Heavy reliance on traditional media such as newspapers, radio and TV is evident,that's why dotcom companies struggle to draw revenue...Look at Housing Finance company or KCB Bank for example they spend millions of shillings on Newspaper and T.V advertising but when it comes to on-line advertising- they don't take it seriously. So my point is African companies are not ready spend on online audience. So advertisers, financial institution and even estate agents in Africa are still aloof when it comes to spending money on-line.


KCB Mortgage centre has an online listing of properties. Check http://www.kcbpropertyguide.com/
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mukiha
#7 Posted : Thursday, June 30, 2011 8:27:56 AM
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Joined: 6/27/2008
Posts: 4,114
propertyzote wrote:
@mainat you are right they may have taken the spot but not for long...@madollar having a serious on-line and off-line marketing campaign is good. The down side of spending money for dominance is once you stop, it all stops.
My take on this is Kenyan Businesses(Real estate & Property) are not ready to spend money on on-line advertising. Heavy reliance on traditional media such as newspapers, radio and TV is evident,that's why dotcom companies struggle to draw revenue...Look at Housing Finance company or KCB Bank for example they spend millions of shillings on Newspaper and T.V advertising but when it comes to on-line advertising- they don't take it seriously. So my point is African companies are not ready spend on online audience. So advertisers, financial institution and even estate agents in Africa are still aloof when it comes to spending money on-line.


It is not just on-line/dotcom advertising that is facing a challenge: it is all media. But, the challenge of advertising property on dot.com, is that while there is large audience, most of them are not in the property market yet. They are mostly high school and college students either living is their institutions' hostels or with their parents.

Newspaper readers on the other hand are mainly working adults who are squarely in the property market either to buy or to let.

BTW: a few years ago, I tried advertising my business in the newspapers and I never got any responses. After about 6 ads, I stopped. For my particular business, newspaper advertising didn't work and I don't think I will ever use it!
Nothing is real unless it can be named; nothing has value unless it can be sold; money is worthless unless you spend it.
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Josey
#8 Posted : Thursday, June 30, 2011 5:44:38 PM
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Joined: 9/12/2009
Posts: 236
Location: Nairobi
Hey Guys how about my blog http://www.nairobi-buyproperty-online.blogspot.com. Check it out, criticize or compliment. Get back to me for the deals.jmonyoncho at gmail dot com
P/S. Advertising is free!
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propertyzote
#9 Posted : Friday, July 01, 2011 11:43:05 AM
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Joined: 8/25/2010
Posts: 283
Location: Nairobi
@Josey blogspot well utilized for business...however your blog archive is not easy to use....Have it simply displayed for instance have the drop down button.Make use of the share gadgets available under design. And sign up at propertyzote.com to maximize exposure & customer reach especially from the diaspora.
www.propertyzote.com the ultimate ‘one stop online shop’ of choice connecting more people with more properties at the click of a button
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 Report Abusive | Report SPAM | Edit by user: Friday, July 01, 2011 11:44 AM | Reason: Not specified
Ric dees
#10 Posted : Friday, July 01, 2011 12:31:51 PM
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Joined: 3/6/2008
Posts: 632

I would want to differ slightly on some of the sentiments echoed here. My honest opinion is the dot.com era has yet to take a complete grasp in the country maybe in the generation coming through we will see a change but currently i don't think we are there yet.

If you have a look at this website say tomomorrow, you will see a marked difference in-terms of activity meaning alot of people surf when they are in their places of work by either default or opportunity, access to the internet also greatly helps.

However i think there is a disconnect between what is available on this dot.com sights and their target markets.Recently i was seeing some apartments in Riverside and asked the agent questions regarding the buyers ie age, proffessions etc and she told me i was by far the youngest person who was interested in the properties and most of them were already in the market and were buying either their 2/3/4 property etc and judging by the ages she told me, i highly doubt they got info through websites but through trusted networks of friends alike, but this is just my sentiments.

i think the bulk of net users surf for information and knowledge this does not translate to ability to acquire the said products and i think this is where the disconnect lies (too many people whishing away on "amazing" sites) When i was buying my HD tv, i went to the internet 2 days let had ordered my internet TV,same thing i did to my car i don't think that happens regularly in Kenya and their-in lies the challenge.

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic.
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propertyzote
#11 Posted : Monday, July 04, 2011 9:57:30 AM
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Joined: 8/25/2010
Posts: 283
Location: Nairobi
Ric dees wrote:

I would want to differ slightly on some of the sentiments echoed here. My honest opinion is the dot.com era has yet to take a complete grasp in the country maybe in the generation coming through we will see a change but currently i don't think we are there yet.

If you have a look at this website say tomomorrow, you will see a marked difference in-terms of activity meaning alot of people surf when they are in their places of work by either default or opportunity, access to the internet also greatly helps.

However i think there is a disconnect between what is available on this dot.com sights and their target markets.Recently i was seeing some apartments in Riverside and asked the agent questions regarding the buyers ie age, proffessions etc and she told me i was by far the youngest person who was interested in the properties and most of them were already in the market and were buying either their 2/3/4 property etc and judging by the ages she told me, i highly doubt they got info through websites but through trusted networks of friends alike, but this is just my sentiments.

i think the bulk of net users surf for information and knowledge this does not translate to ability to acquire the said products and i think this is where the disconnect lies (too many people whishing away on "amazing" sites) When i was buying my HD tv, i went to the internet 2 days let had ordered my internet TV,same thing i did to my car i don't think that happens regularly in Kenya and their-in lies the challenge.

Well said..You are on point on the fact that the dot.com era is yet to take a complete grasp in the country. Nevertheless, on a positive note there is enormous growth in mobile Internet, perhaps thats where the trend will kick off and have a snowball effect. When the Kenyan market analyzed you notice that we are a unique consumer. Mpesa for instance kicked off poorly in SA and other countries unlike Kenya.
www.propertyzote.com the ultimate ‘one stop online shop’ of choice connecting more people with more properties at the click of a button
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 Report Abusive | Report SPAM | Edit by user: Monday, July 04, 2011 9:59 AM | Reason: Not specified
propertyzote
#12 Posted : Tuesday, July 05, 2011 2:30:10 PM
Rank: Member


Joined: 8/25/2010
Posts: 283
Location: Nairobi
Propertyzote scraps listing fee for agents

Real estate agents throughout East Africa will for the next six months enjoy listing of properties at no fee with Propertyzote.com.
Our half year reports show estate agents growth of 18% i.e. 670 (previously 568). This move will affect 670 real estate agents and private users and will take effect immediately.
Propertyzote.com acknowledges that the East African market is not yet ready to sustain revenue of dotcom business from its mainstream use of its platform. We also believe that the scraping of this fee will encourage small medium enterprises and sellers to shift from traditional print media to reliance of Internet advertising"

We hope this is welcome news to all. Kind regards Propertyzote.com team. For the full news. http://bit.ly/kPCnMl
www.propertyzote.com the ultimate ‘one stop online shop’ of choice connecting more people with more properties at the click of a button
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 Report Abusive | Report SPAM | Edit by user: Tuesday, July 05, 2011 2:36 PM | Reason: Not specified
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