OK... so Deacons is aggressive about expansion. The late opening of Galleria (Langata) made them miss the Xmas rush for those stores.
The CEO made 14mn in 2010 [Not bad!] Not sure about other benefits/perks.
30% sales happen during Xmas. New brands coming including babyshop which will be for expectant & new mothers.
90% of customers are women. Men are a tough market for them since their 'target' market go shopping abroad.
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett