I'm in marketing hence my concern is in this area. I think Djinn (or someone) has perfectly captured the Airtel brand equity concerns of many if not all marketers and so I won't repeat it.
My concern is for the
loyal, unrewarding existing customers. In the Airtel ads the people porting get:
• 25% bonus on all top ups for 3 months
• 1,000 Airtime points
So what do the loyal, existing customers get:
• ZERO!
Now that's terrible marketing, reminds me of those homes where visitors are served meat in their meals and tea with milk while the family eats ugali ndengu and strungi.
BBI will solve it :)