You all know that its an unforgivable sin to chase stock prices upwards

, but that does not mean that chasing price downwards is less of a crime (Classic sign of an obsessive affair with your stock and money).
If you chose to dig deeper there is a chance that you may strike oil, or just end up with a deeper hole.
currently I am doing -30% on K.Q and am not thinking of "Averaging down" till its so practical that i cant ignore it (maybe at Ksh 27). The best thing to do is find another hole to dig and reduce the percentage Our Pride of Africa has on your books.