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NMG to build their own video API, mobile app and online ad network
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KenyanLyrics
#1 Posted : Monday, March 07, 2011 10:36:01 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
http://www.techmtaa.com/...latform-and-mobile-app/

This is big news from the NMG Digital Division. Reasons:

1. NTV's YouTube Channel is one of the top 100 most viewed IN THE WORLD. Proof: http://www.youtube.com/ntvkenya . They have tried several times to do their video on their own, but they keep coming short. But it can't be overstated that to monetise those 64 million viewers that they have so far pushed to their YouTube channel would be fantastic.

2. Nation.co.ke currently relies heavily on Googleads for their revenue (17 million visitors p.m, generating 3m p.m). Every webmaster(including @wazua smile ) and his dog knows that Googleads pays peanuts compared to what direct advertising can bring in. NMG creating their own ad platform could ramp up their online revenues multiple times over.

3. Mobile application would increase the functionality AND monetisability (?) of their mobile ventures many times over


All in all, we're talking of a move that could see the digital division get into the 10s of millions in terms of monthly revenue, though to be honest, from my point of view, it looks like a long shot, given their past feeble attempts to get all this stuff done. Your thoughts?
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webish
#2 Posted : Tuesday, March 08, 2011 5:43:03 AM
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Joined: 10/19/2009
Posts: 671
Location: Nairobi
Definitely, something to look forward to. They just need some vast data center with 99% uptime, else it will never be successful. From an IT perspective, having a private cloud would make more sense, and not a shared one!

Life is joy, death is peace, but the transition is very difficult.
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subzero
#3 Posted : Tuesday, March 08, 2011 9:34:12 AM
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Joined: 1/10/2008
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Quote:
NTV's YouTube Channel is one of the top 100 most viewed IN THE WORLD
???

@kenyanlyrics, i doubt that Shame on you
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KenyanLyrics
#4 Posted : Tuesday, March 08, 2011 9:52:21 AM
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subzero wrote:
Quote:
NTV's YouTube Channel is one of the top 100 most viewed IN THE WORLD
???

@kenyanlyrics, i doubt that Shame on you

but I linked to concrete proof. Look at the award badges on their profile (those are given out only by YouTube themselves)
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inf8nity
#5 Posted : Thursday, March 10, 2011 9:01:27 PM
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Joined: 7/24/2009
Posts: 80
KenyanLyrics wrote:
subzero wrote:
Quote:
NTV's YouTube Channel is one of the top 100 most viewed IN THE WORLD
???

@kenyanlyrics, i doubt that Shame on you

but I linked to concrete proof. Look at the award badges on their profile (those are given out only by YouTube themselves)


@KenyaLyrics may be you should have been more clear...coz they're top 100 in their category (Directors) and not in the world. smile
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mpobiz
#6 Posted : Thursday, March 10, 2011 9:17:10 PM
Rank: Elder


Joined: 8/10/2010
Posts: 2,264
Applause Applause Applause Applause
this is a big boost in development local content
Politics is just things to keep the people divided and foolish and put your trust in men and none of them can do nothing for you...
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quicksand
#7 Posted : Monday, March 14, 2011 3:27:15 PM
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Joined: 7/5/2010
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Other things they might do, proprietary video API? Naaahhh,...you need twin genius in math and programming to accomplish that feat. Heck, even mighty Google (youtube) uses the Adobe standard (flash video). Your topic is misleading
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KenyanLyrics
#8 Posted : Saturday, March 26, 2011 12:04:00 PM
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quicksand wrote:
Other things they might do, proprietary video API? Naaahhh,...you need twin genius in math and programming to accomplish that feat. Heck, even mighty Google (youtube) uses the Adobe standard (flash video). Your topic is misleading

I know video inakuwanga ngum sana, however, I understood their statement to mean that they were developing their own Wordpress video plugin, since NMG websites are Wordpress based
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subzero
#9 Posted : Saturday, March 26, 2011 12:20:27 PM
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@kenyanlyrics, please respond to @inf8nity
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QW25071985
#10 Posted : Saturday, March 26, 2011 12:20:30 PM
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Joined: 3/25/2011
Posts: 946
Yes . @ kenyanlyrics is right.the video api is to enable them to embed videos on their website. or if you want to embed their videos on your website you can use their video api....just that. no complication.ati they use wordpress ????????????? HAHAHAHAHAHAHAH. A WHOLE NMG ?????? lol.
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KenyanLyrics
#11 Posted : Monday, March 28, 2011 9:20:18 AM
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@qw even CNN use Wordpress to power their site. I don't see where the problem is.

subzero wrote:
@kenyanlyrics, please respond to @inf8nity

they have one of the most viewed directors accounts in the world
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