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Safaricom and Airtel launch e-payment systems
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KenyanLyrics
#1 Posted : Wednesday, February 09, 2011 2:09:05 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
Safaricom have launched a debit card attached to your MPESA

http://www.moseskemibaro...repay-visa-safari-card/

While Airtel have launched a 'mobile wallet' system.

http://www.telecompaper....payments-card-in-africa

My first impressions are:

Airtel one has less friction when it comes to payments. However, it is quite a new payment system world over, hence it might be looked upon as an overly complex thing to implement.

Safaricom's debit card looks like it could be adopted faster due to it being on more familiar ground

I prefer the Airtel solution, however, Safaricom could win this one with yet another marketing coup.

Thoughts?
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annsal
#2 Posted : Wednesday, February 09, 2011 2:13:09 PM
Rank: Member


Joined: 12/18/2009
Posts: 316
Location: nairobi


why cant airtel market theirs as well or they dont have a marketing department.when was airtel's launched? never heard of it.
God loves a Trier!
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KenyanLyrics
#3 Posted : Wednesday, February 09, 2011 5:07:53 PM
Rank: Veteran


Joined: 4/16/2010
Posts: 906
Location: Nairobi
This is how the telco industry has always been. Safaricom release a technically inferior product, and they use superior marketing and distribution to win the race
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McReggae
#4 Posted : Thursday, February 10, 2011 4:30:12 PM
Rank: Elder


Joined: 6/17/2008
Posts: 23,365
Location: Nairobi
Airtel product look elitist and is yet to be launched!!!!

"This payment method known as the Airtel 1time Shopping Card will soon be available in Kenya and rolled out to markets across Africa, subject to regulatory approvals"
..."Wewe ni mtu mdogo sana....na mwenye amekuandika pia ni mtu mdogo sana!".
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