Ahhh forgot to say CEOs of both companies down and away.

Steve Jobs for medical reasons leaving Tim Cook, Apple operations man, to steward the ship. And after years, Eric Schmidt who came to Google to parent the founders steps down after 9 years.

My personal opinion:
Both companies comparable in performance, though Apple has a recent spurt after iPad but how would it look in 10years?

So I'd pick GOOG, because it's young profitable and changing the world. I almost feel in 10years they'd be doing something astounding! Noting however it trades at higher P/E as compared to larger capitalized Apple.

I doubt that. In fact I think the opposite is true. In this day and age a tech company can't just have one product, they have to diversify. And I don't know of any of Apple's products to have failed, they are all pioneer products and have been extremely successful from the first mac to thei-mac to tha mac air, i-pod, i-tunes, iphone1-4, ipad and I'm sure the ipad 2 will enjoy even more success.

Aren't their shareholders lucky that Apple didn't just stick to computers only?

Hate to digress, but this just sounds like KCB vs EQUITYOne changed the country, though trading at a higher PE. As muganda says, you wonder where it will be in 10 years.

I used to be like you, never understood what is the hullabaloo about Apple products. That was until I acquired my first mac after replacing my laptops every year.

A Mac computer is ENGINEERED to perfection, compared to everything else in the market, this is nirvana in full colour. 3 years down the line, I am convinced I will never go back.

Apple has made a very sane choice to stick to one set of hardware selection and build everything else to fit nicely on it.

However, I still don't understand all the excitement about iOS/iPhones. Samsung is doing much better in terms of value for money, Maybe I will get it with time.

On the issue of Apple vs Google. Of course, I would strongly vouch for Google. These guys are basically the kings of the internet and the internet is going to be everything if it is not already. Only challenged by Amazon. Apple comes a distant 3rd which is still very impressive, it is not an easy game