I dont get this guy all the time Airtel drops its calling rate he keeps whining on how that strategy is not sustainable.....Yesterday he had the guts to pitch for government on the lost revenue si atafute job KRA and hellp them get the so called lost revenue.....Airtel obviously is not interested in voice revenues anymore so most probably it wants the value added services to be more profitable than voice just like their indian outfit.

Bob seems distracted by the airtel strategy its obvious safaricom cannot sustain the profit they hav been making just like the banking industry sometime back, the CEO must make that difficult decision of letting Go of the Profit record and concentrate on building the company in terms of its quality deliverance of services, if it fails in this area just as he said yesterday some telecommunication companies will have to shut down....lets hope it aint safaricom.

Nice observation selah. In the meantime the share price continues to dive

pitching for kra is no business of safcon. However concerns of industry-wide collapse is relevent, but will it come to that? NO. some may fall but with a big market, will be replaced immediately.

However, safco is in a tricky position - how do you fight somebody ready to commit suicide? that is what airtel has said it's ready to do.

Then again, safcon is the only publicly listed company, of the telcos. hence concern of the shareprice is a big drawback in its fight. Otherwise itcould easily opted for no profit for one year, to completely wipe out batti from kenya.

With absolute honesty,airtel is hittin far much below the belt,not to mension they r just about to scratch the groin. Though am calling at 1 bob,this is not good for other players n our market atlarge(imagine mama mboga givin out free sukumawiki,who in kenya wil ever pay a cent). Our friend Bob is already appealin for mercy from the ref-cck/kra. Anyway as someone mensioned,they milked as mercilessly during their monopoly,its pay back time n as it is said,revenge is a meal better served cold.

Eh? Ati they want to disband Airtel? Or is it withdraw Kenya from Airtel because they are unhappy with it?

I think the reason he keeps on whinning is the possibility of issuing a profit warning in the near future.....the whinning is a tactic to lay the blame on airtel pricing......But if I was him I would count my loses announce a profit warning early, the stock would take a tumble not forgeting the impact it will hav on the NSE index, then take Airtel head on by offering free calls which would be subscribed once a month like the way they sell the internet bundles then concentrate their revenue stream on value added services like ring backtones,skiza,MPesa, venture into information vending like stock updates or even training mobile short courses there are a myriad of opportunities that BOB can exploit....He just need to increase and maintain safaricoms market share.