Monday is the day that zain will cease to be, at least in our mouths and we will be forced to embrace Bharti airtel. for the fourth time, isn't this just too dangerous?

these guys have been spending av average of 30m USD on average. this comes to close to 10bn kenya shillings. this is an amount that would have attracted a call rate of 5bob a minute 5 years ago and hence safaricom would have closed shop. are they seeing it the way i am?

Crap! Not again. Im tired with all the rebranding. Been with them since kencell n this thing of taking a year before i stop confusing it with the former sucks!

Kweli kweli @Djinn you may be onto something.
Like it or hate it, Bharti are masters at Branding. What with Express yourself... as the current tag line growing from previous "Power to keep in touch", "Touch tomorrow", "Live Every Moment"...

I definitely like the sound of "WHAT DOES FREEDOM MEAN TO YOU?" Sounds so light, so easy, like a breath of fresh air.


Express Yourself: http://www.youtube.com/watch?v=C3ZHg3tnXZI

Two words, can bring down an empire.
(King) One Dream, can change the world.
(Sachin) One raised finger, can break a billion hearts.
(Churchill) Two can win a world war.
(Lama) A whisper, can inspire hope.
(Theresa) A touch can instill faith.

Some voices can move a nation, some can dissolve boundaries
One act of defiance, can spark a revolution
One hundred thousand candles can end a war

Amazing youtube clip...but will it help here?