I have just read the article of Richard Branson's four P's - people product price promotion - and it seemed unfair. He is a billionaire and he seems to be having too much fun at work?

I feel my eyeballs twirling around, as if in hypnosis, as I read about humourous, in-your-face, can't ignore, ads. The man's brilliance is only equal to his cheekiness.

Why was I taught in school that work had to be hard; anything fun was just playing around. Note to self, I want to fly Virgin!


Virgin Atlantic's cool sassy video:
Got IT Tv Ad

Sample some quips:
--When Gen. Manuel Noriega, Panama leader, was extradited to Miami for trial, we ran a big picture of him, with the caption, "Only one person has flown to Miami cheaper than on Virgin Atlantic!"
--Underneath salt and pepper shakers we stamped "Pinched from Virgin Atlantic.

Richard Branson: The Importance of Not Being Earnest