My fear is that Zain is not through with the price wars. It has nothing to loose and all to gain by a further price reduction to below Ksh 3 per minute.
The acquisition of 3G by Zain and Co. and extension of this price wars to internet services will leave the only significant growth area for Safcom as MPESA (which basically is a Vodafone product managed by Safaricom based on a five year agreement.Safaricom pays 32.5% of MPESA Revenue to Vodafone which may rise to 50% of revenue if MPESA grosses EUR 24M per year - Source: Page 132 of Safcom Prospectus.
A further Zain assault on Safcom may well push this share to the Ksh 3.5 range, a price that may well be supported by fundamentals.
The telecommunication companies need to borrow a leaf from the Kenyan banks...........despite the regulators low base interest rate, they work as a sector to ensure that the loan interest rates don't fall below a certain level ensuring a good profit margin.(Thats why i concentrate on bank stocks for investment in Kenya; their heart lies with the shareholder and maximising his/her return on investment)
At this rate, the telecom companies will surely haemorrhage financial by creating unsustainable business models all in the name of competition.
Happy hunting.
x handle: @stocksmaster79