Safaricom will definitely loose some of its market share as well as a drop on its revenues and followed by an increase in operational cost (esp in advertising.
I hear they are about to launch a masaa ya SMS tarrif which will be permanent.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3