In india a call goes for kido 1.50- 2.00 which I think if safaricom were to make the current promotion a tariff they would be in the same level with Bharti airtel- India.
Players in india are contemplating Going per minute billing rather than per second billing.The reason being its unsustainable to maintain such low cost while charging per second.I dont know if this will be replicated here .
Bharti airtel is so successful because apart from low cost tariff they managed to negotiate with their infrastructure suppliers to be paid on per second billing that is they are paid at the rate at which the infrastructure is being used (I presume).This not forgetting they have a subsidiary that concentrates on infrastructure development (building of masts)
Whats more intriguing is that they haven't rolled out their 3g network yet , they are still on 2g.
this is to say safaricom should first exhaust the 2g and 3g spectrum before going full swing with the 4g.
'......to the acknowledgment of the mystery of God, and of the Father, and of Christ; 3 In whom are hid all the treasures of wisdom and knowledge.' Colossians 2:2-3