bird_man wrote:Mkesho has no bank account,rather the account is in your phone thus you must transact in your phone. I think its meant for the totally "unbanked" Kenyans.Funny thing though,withdrawals I think cost around 55sh!
Actually, MKesho has a bank account held by Equity and mapped to M-Pesa to enable transferring funds between Equity and M-Pesa. At first glance, it appears to be an unnecessary duplication but think of what it means for Safaricom and Equity who are both known to go for the mass market. Wider reach for both, stickability of services and with even other options like micro-credit and insurance, this might become a big thing for Safaricom and Equity (subject to CBK banking regulations). Right now, I dont have to queue at Equity to top up the bank account - I can go to an M-Pesa agent, buy float and push it to the M-Kesho account.
For now, I don't think the two companies are making big money from it but it provides a platform that can be unleashed to grow Equity banking services and M-Pesa to a very big deal. There is unexploited symbiosis.