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Scangroup's dilemma
Rank: Veteran Joined: 4/16/2010 Posts: 906 Location: Nairobi
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Now that they bought into Ogilvy, they now deal with both Zain and Safaricom's ad campaigns! People in the advertising industry say that Scangroup's tentacles spread far and wide, but is this one deal too far?
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Rank: New-farer Joined: 12/15/2009 Posts: 78 Location: NBI
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hehe!...going green is not always the better option...
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Rank: Elder Joined: 6/19/2008 Posts: 4,268
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I think they will hang themselves with those two..... You dont want your competitor hitting you in your "bedroom"... how will you ambush them when need be? Your advertiser might just cook you alive by leaking the info to your competitor...
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Wazua
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Scangroup's dilemma
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