@My2Cents is right... This is a HUGE firm... 50bn shares! As is, the management (or others) were limited to buying only a 'few' shares...
Co-op Bank & Equity Bank had PRIVATE PLACEMENTS where the Management were able to buy many more shares (or a higher %) vs the IPO for Safaricom...
ScanGroup & ARM are/were 'family' firms thus the owners held large stakes. Note that Bharat Thakrar's stake has been diluted since WPP came on board...
I am not sure about ARM tho the family was diluted after they sold shares to Bamburi...
Greedy when others are fearful. Very fearful when others are greedy - to paraphrase Warren Buffett